Frozen...the movie phenomena that took the nation by storm.
Kids and parents alike have been watching the movie over and over again to the
point that parents need to buy new DVD's just because they burned out the old
one. Disney never once thought that Frozen would make $400 million dollars in
the U.S, the highest grossing film for Disney. They never thought that Frozen
merchandise would be in such high demand. That's why for a few months after the
movie's release, Frozen merchandise couldn't be kept on the shelves. So how can
the Walt Disney World Resort bring Frozen to the parks while still being able
to ride on the Frozen craze?
For the first time in forever, Frozen is bringing a summer
snowstorm to Disney's Hollywood Studios. From now until September 1st, families
can come to the Walt Disney World Resort to see Anna, Elsa, and Olaf for some
Frozen fun.
Upon entering Disney's Hollywood Studios,
guests are greeted with dozens of banners featuring their favorite Frozen
characters. Replacing the Countdown to Fun Parade is a brand new Frozen theme
parade with Anna and Elsa being drawn by a horse and carriage. Of course,
Kristoff and his friends the ice cutters walk through the streets showing their
amazing ice picking skills.
Once the parade is over, guests can join
Anna and Elsa at the Premiere Theater behind the Streets of America for a
Frozen sing-along celebration. Guests can also join Olaf on summer adventures
that involve summer ice-skating as Olaf invites you to also build a snowman
with him.
Lastly, what celebration doesn’t have fireworks?
Ever since Star Wars Weekends, Hollywood Studios has realized that having a
huge firework show in addition to Fantasmic is a real crowd pleaser. The night
ends with the Frozen cast coming together at the Sorcerer’s Hat for a grand
finale, an inspiring fireworks display set to the music of the movie.
Disney has found an amazing way to
quickly distribute their characters without taking the time to building a new
attraction or coming up with a brand new show. By using the similar style of
hosting Star Wars Weekends, Frozen’s Summer Fun will create memories for
families all over the world for years to come.
Hello Steven!
ReplyDeleteI enjoyed this post since my little sister has made me watch Frozen almost ten times. I feel that Disney has really made a huge statement with this movie. As you said, it's curious that Disney never thought that this movie would be so succesfull. I wonder if they are thinking of making a sequel. This is a big opportunity that shouldn't be missed.
I believe that the key to this success was the story, there are endless articles about the plot development and use of female characters. There is no doubt that Frozen will be a movie to rememeber.